My associates in the financial service industry acknowledge that college graduates from United States universities are generally unprepared for entry-level professional positions. They have particularly noticed a drop in basic skills. Students who were once hired from accredited second-tier universities can no longer be relied upon to meet even minimal standards in many professional entry-level positions. (Note: I refer to top-tier as only one to two dozen colleges across the nation. These are Ivies and several select colleges such as MIT and Johns Hopkins.)A business executive may hire a graduate from what he believes is a top-performing business school that also boasts a nationally ranked football team into a marketing or customer service assignment. (Colleges that sport nationally ranked teams are characteristic of second-tier schools.) He must spend valuable time coaching and monitoring the new employee as the graduate lacks the most basic core skills. But executives today just do not have the time to do this in a time-stressed high-pressured corporate environment.Managers are shocked by poor writing and language skills of recent graduates.The situation is far worse than you might imagine. The results of my interviews with business people in many corporations conclude that students cannot function effectively in their chosen fields of study. Also, they often are severely deficient in written language and reasoning skills required to make incisive judgments and decisions. The standards have sunk so low that many students from second-tier universities cannot write a paragraph without making a major spelling or grammatical mistake.Yet the universities continue to accept the students in far greater numbers than in past decades, and offer little effective remedial help for students in need. And what is most distressing is that, as a result of grade inflation, almost every student can graduate from an accredited college today while receiving little or no help from their universities to rectify severe learning problems.Professors have little experience in their field and have no incentive to teach effectively.Full-time professors have their PhD but little real-life experience in their field of study. Consequently, at the end of four years, students have little acquired knowledge and cannot think critically in their chosen career field. Professors, especially those who have tenure and are almost impossible to relieve, show little concern with their own job performance and have relatively little incentive to instruct to high standards.It’s a fact!You don’t have to take my word alone for any of this. In one of the few honest and broad-based surveys of businesses conducted by an academic association, the Association of American Colleges and Universities in January of 2007 disclosed that two-thirds of the employers surveyed said that college graduates lack the skills to succeed in today’s economic environment. In fact, more than 70 percent said colleges just weren’t doing the job of emphasizing critical and analytical reasoning as well as creativity and innovation. These are just the things that colleges hang their hats on when trumpeting the value of a college education. Think of how really bad this is.If the education is so bad, who can we hire?So what can an executive do? She will hire only from top-tier schools that recruit their incoming freshmen from the very top of their high school classes. If her field is highly specialized, she may even go outside the country and recruit students from Asia, India or Argentina (hotbeds of Information Technology) where professors have experience in their fields. The students from these schools will have the knowledge, the tenacity, and, hopefully, the appetite to get the job done professionally.With few job prospects, most graduates are coming out of college with nothing to show for their four years. They don’t even receive an education.
If e-paper has replaced newspaper in your home then don’t feel guilty about it. You are not alone; in some years this will be a norm everywhere. It is primarily because of the penetration of internet services, high-end smartphones in remote corners of the world and cheap accessibility. Most of the action takes place in the online space and this is why it has become a common hunting ground for businesses at large.
Decoding Digital Marketing
Marketing is not merely an attempt to sell products or services but an integrated process aimed at creating a predefined impact. It is a strong influencing force that can transform a business. So, experts stress on the growing importance of digital marketing in shaping a business for maximum gain. There is a swelling number of internet users and this provides ample scope for a business – new as well as existing ones, for market attention and convert it to tangible gains.
Here’s Why Digital Marketing Is Not An Option But Compulsory For Every Business
Digital marketing is a staple strategy for every business aiming to make it a noted venture in the respective industry. The process flows through several channels and uses a number of tools to accomplish the desired goal. It is specifically goal-oriented and you can see the results in lesser time than traditional marketing methods. Here are some of the most important reasons for relying on it for a successful business.
Concrete analysis and adaptation: In digital marketing, user activities are monitored to arrive on a concrete data about the targeted group. Real-time data that gets updated from time to time; it enables more accurate analysis. This makes it most effective in predicting market trends and adapting to the changes.
Unhindered communication: There are several barriers of communication, in traditional marketing processes which can hinder the transmission of messages to your target group. However, digital marketing communication does not encounter such hindrances because it is direct and engage customers for undivided attention.
Customized content: Based on the data, communication strategists decide on messages which can be easily understood by consumers, meet their demands or resolve their problems and direct them to purchase the products or services.
Customer tracking: Digital marketing services target individual customers by identifying them through the device they use and their demography. The analytics are used to predict customer preferences, behaviours and predict their actions. It tracks customers from their initial interaction to end sales.
Dynamic approach: It uses real-time data, reaches the maximum possible customer pool, provides an immediate workable solution and aids in easy sales. This dilutes the time-lapse between each procedure and encourages more consumer engagement and sales.
Digital marketing offers you easy and unmatched solutions to overcome some critical marketing challenges. This has become all the more relevant because of intensifying market competition and penetrating use of technology. Digital marketing services are leveraging business like never before.